Elements describe the essential outcomes.

Performance criteria describe what needs to be done to demonstrate achievement of the element.

1. Analyse information for marketing and service strategy.

1.1 Collate and analyse sources of real estate marketing information.

1.2 Determine marketing and service aims and objectives.

1.3 Analyse characteristics of client base and target markets.

1.4 Evaluate viability of marketing and service opportunities and contribution to achieving agency goals and objectives.

2. Create marketing and service strategy.

2.1 Develop and select marketing and service methods and activities to ensure maximum impact.

2.2 Obtain staff and resources for marketing and service strategy.

2.3 Develop marketing and service strategy materials within budget and timeframes.

3. Report on marketing and service activities.

3.1 Analyse marketing and service activity outcomes against strategy aims and objectives.

3.2 Use review findings to adjust strategy and provide recommendations for future marketing and service initiatives.